From 0→1
AI Products that Accelerate Growth and Redefine Experience
I’m a service designer turned AI product founder. With 20+ years solving complex business challenges and the hands-on experience of building TellMeLaila, an AI video engine from concept to launch.
I help corporates imagine, design, and scale AI solutions that don’t just improve efficiency, but transform products and services into human-centered experiences.
Why Work With Me
Real-world AI product experience:
Built and launched an AI video engine from concept to market in 5 months.
Corporate transformation track record:
Led service design and product strategy for AXA, HSBC, Turkcell, Commonwealth Bank, Telstra, and more.
Founder mindset + enterprise discipline:
I combine rapid innovation with scalable, sustainable design practices.
Services
My approach blends design craft, behavioural insight, and practical AI expertise to help organisations unlock growth, efficiency, and better experiences.
AI Opportunity & Product Discovery
Find the highest-impact opportunities for AI in your business.
-
Align AI opportunities with business goals, customer needs, and operational realities
-
Map opportunities and prioritise where AI can create the most value
-
Scan competitors and market trends to identify differentiation
-
Generate early concepts and value models for decision-making
-
Assess risks, ethics, and feasibility
Outcome
A clear AI roadmap aligned to strategy and ready for prototyping.
AI Product & Service Design
From vision to working prototype — fast.
-
Define product vision and value proposition
-
Map user journeys and build service blueprints
-
Design AI-powered user experiences (UX/UI)
-
Plan AI model selection and integration strategy
-
Prototype and test with real users to validate quickly
Outcome
A validated AI product concept with a tested prototype, ready for pilot.
Scaling & Integrating AI Solutions
Embed AI into your organisation for long-term impact.
-
Develop scaling and deployment strategies
-
Create governance frameworks for responsible AI use
-
Support organisational design for AI adoption
-
Define performance metrics and continuous improvement loops
-
Integrate AI tools into existing systems and workflows
Outcome
An AI solution embedded into your organisation, delivering sustainable value at scale.
Featured Work
Laila : AI-Powered Storytelling for Families
Co-founded and led product development for Laila, creating a platform where families generate personalised video stories through simple prompts. Despite early-stage funding constraints and rapidly evolving AI technology, successfully launched a working product in 10 months.
